First off - What is Google Goggles? Watch this cute video:
Okay now that you know what I know, here’s my first reactions
- its currently only available on Android creating differentiation from iPhone (at least for the time being)
- I predict Google will try to get iPhone version of Goggles out as soon as they can
- However, one can foresee in the future, where Android and iPhone are more closer competitors, Google holding back key IP such as Goggles to try to gain advantage for the Android platform (is this considered ‘Evil’ in the Google value system?)
- this plays into the Google’s wheelhouse and will be difficult for others (with the possible exception of MS Bing) to replicate (barriers to imitation)
- Why you may ask? Because in all likelihood, Goggles is implemented by matching the uploaded mobile picture through to the vast store of images Google has crawled and index on the internet (i.e. from its Google Images feature) via some funky matching/image rec/visualization algorithm. Clearly the provider with the biggest indexed image set should return the best results. Guess who has the biggest image DB on the planet – Google.
- BTW – the business card input reader is tres cool – I need that for my iPhone – do they have an app for that?
- easy mobile comparison shopping is now/soon to be within reach. Soon because bandwidth and client performance are roadblocks but which should be solved by Moore’s Law eventually.
- one could imagine Google Enterprise rolling out digital storefront and some light weight inventory catalog for local merchants to take advantage of this comparison shopping. Imagine a new ad unit (essentially a sales lead) where merchants pay Google for consumer’s purchase intention and proximity to any particular item
- It does Augmented Reality.
- Yelp! really should form a partnership tout suite to be the provider of recommendations for AR input. Eiffel Tower – 4 stars from Yelp!
- Well done Google! Orwellians you can start feeling even more uncomfortable
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